Advertise in Canada’s Largest Daily and Weeklies

Advertise in Toronto Star

Toronto Star upholds the highest standards of journalistic integrity and social responsibility, today. Award-winning investigative reporting engages communities to effect positive change, earning the trust of a loyal audience.

The Star’s Audience is Your Customer

Total Weekly Footprint

5,117,000 (Digital & Print)


Average Monthly Unique Visitors

GENERATION-X 39% Index 120

BOOMERS 37% Index 130

MULTI-CULTURAL 34% Index 156

MILLENNIALS 23% Index 86


Mobile Only


Of GTA Reads The Star


HHI $100K+


University Graduate (Index 139)


Index 109

Advertising Partners

What Can We Do For You?

Stay top-of-mind and engage with the Star’s audience throughout their day, as they navigate through a variety of content on multiple platforms.

Content Creation

Let us help you to tell your story. Align your brand with the Star’s newsroom editorial or run your own content on Drive traffic from and social media channels to get your story in front of Star readers.

Digital Ad Network

Combine programmatic display with the Star and Metroland Media’s first-party data, to customize audience segments, that connect with your business on a local level. From Display ads to rich media content– our solutions support the creativity of your brand.

Email Marketing

Send dedicated email blasts to subscribers who are interested in receiving promotional material from local businesses. Sponsorships and contesting campaigns are another great way to engage with the Star Metroland Media’s subscriber network.

Flyer Distribution & Direct Mail

Leave the printing and distribution of your flyers and direct mail pieces to the Toronto Star and Star Metroland Media. Send addressable mail to your subscribers, or use Star Metroland Media’s subscriber base to gain new customers.


Toronto Star is the largest local newspaper in the country, with the majority delivered to homes and businesses in GTA, Ontario. Stand out in Toronto Star and Star Metroland Media newspapers, as our readers engage in in-depth editorial– every day of the week.

Reader's Choice

Every year communities in the GTA nominate and vote for their favourite businesses to be recognized in the Toronto Star’s Readers’ Choice Awards. If you’re a business looking to participate, email for more information.

InMarket Sales & Service Inc. is the local sales agent for Toronto Star.

©2021 InMarket Sales – The Star. All rights reserved.

Designed and Maintained by Synchroworks

©2021 InMarket Sales – The Star. All rights reserved.

Designed and Maintained by Synchroworks